Satoshi Mode

Art Direction & Brand Design

PROJECT

As part of my work at Okcoin, I led the art direction and visual design for their new product feature, Satoshi Mode, which lets you buy, sell and trade in Satoshis (the smallest denomination of Bitcoin)

I developed the design direction and graphic assets for the campaign and in-product experiences, including product onboarding, the dashboard view and purchasing flows. We also developed a landing page, social media content, and marketing video. I collaborated closely with the CMO on concept development, lead product designer on the experience, the UX writing team on the content and visual designer on the landing page.

APPROACH

Inspired by the neon glow of futuristic cities and 3D holograms, we created a world that felt like a step in an alternate digital dimension (while maintaining some familiarity from the main brand). We aim for an experience that is engaging, motivating and easy to use for crypto newbies.