Data Natives
Conference
Role: Creative Director
Project: 3-day Technology Conference
Team Size: 10-20 (Scales closer to the event)
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Data Natives had a clear ambition: to become the defining conference for Europe's data and AI community, not just another tech event in a crowded Berlin scene. The creative challenge was to build a bold, cohesive brand experience across every touchpoint of the flagship conference, from the digital presence and marketing campaigns to the physical environment, spatial design, and on-site experience at Kühlhaus Berlin. Every surface, screen, and moment had to feel intentional and connected.
Beyond the event itself, the brand needed to resonate with and grow a community of data scientists, technologists, and emerging entrepreneurs who wanted more than a standard conference. That meant pushing the creative direction toward something more immersive and culturally ambitious, integrating data-driven art installations and experiential design to attract a younger generation of founders and make Data Natives a brand people genuinely wanted to be part of year after year.
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Data Natives is Europe's largest data and AI conference community, bringing together data scientists, technologists, and entrepreneurs for an annual 3-day event in Berlin spanning AI, machine learning, blockchain, and the future of data.
As Creative Director I led a small team and managed external production partners across branding, spatial design, digital, and marketing.
What I Owned
Full visual identity development and brand guidelines
Spatial design and environmental graphics across the venue
Website design and digital marketing campaigns
Integrated marketing across social, email, and digital channels
Artist open call, curating data-driven art installations throughout the conference space
Production collaboration: lighting design, interior layout, and floor plans
Creative budget management, vendor and freelancer management
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Grew to 3,000+ sold-out attendees across 30+ countries
110+ speakers, sponsors including IBM, Oracle, and Deutsche Telekom
Integrated data-driven art and installations featuring up and coming Berlin artists
Grew event ecosystem as a whole outside flagship conference, including global hackathons, workshops and meet-ups.
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Growth Marketing
Business Aquisition
Production Lead
Creative Production Vendors
Audio Visual Partners
Artist Network
Event Recap Video
Directed a small video team to produce the official event recap, capturing the energy, community, and conversations that defined the conference and building anticipation for the following year.
Brand Development
Logo Mark
Developed the complete visual identity from the ground up, including logo, typography, color system, and graphic language, built to flex across a global ecosystem of events, digital platforms, and physical spaces.
Logo Explorations
Design Elements
Print & Digital Applications
Extended the brand across all collateral touchpoints: The website, social campaigns, print materials, and conference assets, maintaining creative consistency from the first digital impression to the on-site way-finding and spatial experience.
Business Cards
Event Flyers
Website Design
Social Media Content
Digital Workshop Banners
Signage
Spatial Design
Owned the full spatial design process, from concept through execution, directing floor plans, lighting, and interior design to transform the venue into a cohesive brand experience, and managing all vendor and production coordination.
