Okcoin
Video Projects
Role: Art Director, Brand Design
Projects: Episodic social series, Product and brand videos, design framework development, freelancer and vendor managment
Led art direction across a full video content program designed to educate, inspire, and drive crypto adoption, spanning educational episodic series, global crypto stories, cinematic brand films, and product videos, all built to make complex concepts feel accessible and the brand feel alive.
Product Video
Our first product-focused brand film driving platform awareness and adoption, teaching audiences how easy it is to buy BTC.
Team: Derek Pante (Motion Designer)
Channels: Organic + Paid across YouTube, Google, Instagram, Facebook and Twitter
Crypto Explained - Episodic Social Series
Educational episodic video series that translates complex crypto topics into bite-sized, digestible learnings for new and curious audiences.
Team: Tainrui Geng (Brand Designer), Freelance Videographer
Channels: Organic across YouTube, Instagram and Twitter
I Am Satoshi - Episodic Social Series
Episodic series to inspire and share crypto adoption use cases through compelling storytelling and brand filmmaking.
Team: Tainrui Geng (Brand Designer), Freelance Videographer
Channels: Organic across YouTube, Instagram and Twitter
Brand Video
Art directed a 3D-driven brand video that transformed the concept of crypto wealth-building into a lush, visual metaphor, telling the story of growing your financial garden in a way that felt aspirational, accessible, and distinctly Okcoin.
Team: Miqui Crespo (Motion Designer)
Channels: Organic + Paid across YouTube, Google, Instagram, Facebook and Twitter