Snapchat
Role: Art Director
Projects: Small Business Marketing Campaigns
Team Size: 10-15
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Snapchat needed to make its advertising platform feel accessible, approachable, and compelling to small business owners, a non-technical audience unfamiliar with the platform's full potential. The creative challenge was to simplify a complex product offering and drive awareness, education, and adoption across multiple campaign formats and digital touchpoints.
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Art direction, visual design, and motion across a suite of projects including campaign landing pages, performance campaigns (still and motion), seasonal and evergreen campaigns.
Channels: Google PMAX, Snapchat, Instagram, Facebook
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Delivered an engaging, conversion-focused landing page that made Snapchat's advertising offerings easy to learn and explore
Produced still and motion ad creative for multiple performance campaigns optimized for reach and conversion
Created growth campaign ads that empowered businesses to use their own content as ads, driving platform tools adoption
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Growth Marketing
Content Leads
Product Marketing
Landing Page - Snapchat’s 2023 Guide to Advertising
Led design for a comprehensive yet approachable landing page guide that demystified Snapchat advertising for small business owners, translating a complex product offering into a clear, engaging, and visually compelling digital experience.
Google PMAX campaign selects
Created a series of still and motion ads for Google PMAX campaigns, balancing on-brand visual storytelling with performance-focused creative to reach and convert small business audiences. Ran across Google PMAX channels.
Growth campaign selects
Developed a series of growth campaign ads designed to feel native to the Snapchat platform, encouraging businesses to use their own content as ads and driving adoption of Snapchat's self-serve advertising tools. Ran across Snapchat.
