Babbel

Product Marketing & Digital Campaigns

Project

As lead visual designer I worked on the Offline Campaign with the product marketing team, developing ASO, social and CRM assets to promote their new offline feature. I also worked on their re-targeting campaign the ran through SEM, paid social, content and CRM platforms. Lastly, as part of the Evaluation Workstream initiative with fellow marketing colleagues, we developed a creative strategy and framework to optimize our approach to performance marketing campaigns.