Meta Connect is one of the most anticipated moments in the tech calendar, setting the tone for Meta's vision and product direction to a global audience. The creative challenge was to deliver a visually cohesive, high-impact keynote experience that translated Meta's brand ambition onto one of its biggest stages, while coordinating across multiple internal teams under tight timelines.

Art direction and design for the Meta Connect 2023 keynote, with a focus on on Quest 3 and content. From concept development through final execution, collaborating across content, leadership, animation and CG teams.

Responsibilities

• Art directed the keynote visual experience including presentation design, video and motion styles

• Storyboarded video and motion content to guide narrative and production direction

• Collaborated with content leads and executive leadership to align creative with Meta's strategic vision, and turn complex ideas into engaging content

• Worked directly with and CG artists to execute high-quality visual production

• Ensured creative consistency and quality across all aspects of the keynote experience

• Delivered a polished, on-brand keynote experience seen by a global audience of over 1m across live and digital channels

• Distilled complex product features into digestible, visually engaging narratives that made Meta's technology vision feel intuitive and inspiring for viewers worldwide.

• Developed a cohesive keynote design system across all topics and chapters, ensuring visual consistency and a unified creative language throughout the full presentation.

• Content Leads

• Executive Leadership

• Motion Artists

• CG Artists