Babbel

Visual Design (Lead)

Creative Director: Ray Pham
Visual Designer: Mauro Porcu

R O L E

As lead visual designer I worked on the Offline Campaign with the product marketing team, developing ASO, paid social and CRM assets to promote their new offline feature. I also worked on their re-targeting campaign the ran through display, paid social, CRM platforms and supporting landing pages. Lastly, as part of the Evaluation Workstream initiative with fellow marketing colleagues, we developed a creative strategy and framework to optimize our approach to performance marketing campaigns.